SPPA eNews
Jul. 18, 2014

Mike Oliver joins TradeNet as Southeast Region Sales Representative
TradeNet
Mike Oliver of United Promotional Consultants, Inc., has been named Southeastern Region Sales Representative for TradeNet Publishing, Inc. Formerly associated with Barton Nelson, Inc. (Bebco), Oliver’s sales territory for TradeNet includes the states of Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee. More

The science of cool
Fast Company
Behavioral scientists have spilled quite a bit of empirical ink on what makes something cool. They've basically whittled the phenomenon down to four main traits. First, cool is a social perception, not an inherent quality. So, the Pabst Brewing Company (PBR) has always been PBR, but it wasn't cool until Portland hipsters embraced it. Second, coolness is relative. More

Minneapolis firm Made takes promotional products to a new level
Minnesota Post
If you’ve ever sipped from a can in a logo’d coozie, flung a corporate-branded Frisbee or pocketed a promotional pen, then the owners of Made have a message for you: Custom products don’t have to be cheap junk. Companies spend upwards of $15 billion a year to get their names in the hands of consumers via promotional giveaway items. But too many of them are missing an opportunity to connect in a more sophisticated way, say Michelle Courtright and Kristin Hollander, co-founders of Made, a Minneapolis custom-products agency.More

The first rule of Instagram marketing? Don't hype your own products
Inc.
It's hard to imagine the leather goods company ThisIsGround ever being baffled by Instagram. Its photos are genius, the lighting hits its wallets just right, and the products are arranged with the reverence of a scrapbook. It's like a portal into creative director Mike Macadaan's mind, though he freely admits he's still learning. Clearly the brand is doing something right — it has 11,904 followers and counting, and receives 45 followers and 500 likes per post on average. And that's even for product previews that offer a look at new designs but no launch date or any other details. More

LeBron 'FOR6IVEN' T-shirt takes off, website crashes from traffic
Fox Sports Ohio
Fresh Brewed Tees took some heat for revealing their new "FOR6IVEN" design in anticipation of LeBron James' return. Now, the Cleveland-based T-shirt company is having the last laugh. Tony Madalone, Cleveland native and owner of Fresh Brewed Tees, starting prepping for the idea of a LeBron James return not long ago. That's when he and a colleague came up with the "FOR6IVEN" design, that spells "forgiven" with a "6."More

Congress considering bill to ban BPA from food packaging
Boston.com
Legislation has been introduced by Democrats in both chambers of Congress to ban Bisephenol-A (BPA) from food packaging. BPA creates what is known as EA or estrogenic activity in the body, which occurs when chemicals mimic the behavior of naturally occurring estrogen. Studies have shown that fetal, infant, and juvenile mammals have been shown to be especially sensitive to the low doses of these reactive chemicals, which have been linked to an increased risk of breast and prostate cancer, fetal development problems, heart disease, diabetes, and infertility.More

How to make your logo memorable
Entrepreneur
There are few logos that are quite as ubiquitous as McDonald's golden arches or Coca-Cola's red and white looping script. How can you turn a simple logo into something that's a permanent part of the cultural lexicon? There are few strategies to help you on your way there. When designing the logo for your startup, think about simplicity, especially with the color scheme. While the original Apple logo was a rainbow apple, its current iteration is a striking black and white rendering. More

How to find out what typeface a website uses
Popular Mechanics
Way back when, if you wanted to know what typefaces a website used, you'd have to view the page's source code. Now all it takes is a browser extension. The best two are Type Sample (for Chrome only) and Whatfont (for Chrome and Safari). Whatfont is best if you just want to know the typeface but don't particularly care about saving it. Just click on the browser extension's button, hover over text, and the name of the typeface pops up. If you click, you'll get details, such as size, line height, and sample text. More

Big brands close factories in Bangladesh due to safety concerns
The Toronto Star
A North American-led group of fast fashion brands operating in Bangladesh that it had closed or partially shut seven factories for remediation after inspectors found structural problems and safety concerns. The Alliance for Bangladesh Worker Safety — which includes 26 big brands such as Walmart, Hudson’s Bay Company, The Gap, Canadian Tire and The Children’s Place — said it will extend compensation to workers for up to four months if they are unable to work due to the closures.More

Mike Oliver joins TradeNet as Southeast Region Sales Representative
TradeNet
Mike Oliver of United Promotional Consultants, Inc., has been named Southeastern Region Sales Representative for TradeNet Publishing, Inc. Formerly associated with Barton Nelson, Inc. (Bebco), Oliver’s sales territory for TradeNet includes the states of Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee. More

Worse case scenario: 3 product safety mistakes and how to prevent them
Promo Marketing
Pens, bags and drinkware are big sellers in the promotional industry — but they aren't without risks. If you're not careful, your customer's $500 mug order could end up costing you more than $5,000. Not complying with product safety laws can seriously damage your business and your client's reputation, so how do make sure the products you're selling are safe?More

The 4 elements of timeless logo design
The Huffington Post
Designing an effective, timeless logo when you first start your business is time and money well spent. Besides you will want to still be in love with it in five years time. The strongest logo designs are often simple and classy. Here are four elements to ensuring your logo design is powerful, iconic and timeless.More