SPPA eNews
Aug. 7, 2015

Coloring your brand: It matters
By Jessica Taylor
Did you know that color increases brand recognition by up to 80 percent? It does, based on a University of Loyola, Maryland study. Color plays a larger role for your company than you may think — through your customers and memory recall. Colors stimulate all the senses, instantly conveying a message like no other form of communication.More

Less than 10 percent of companies use marketing automation, here's why
Forbes
According to author Mike Templeman: I don't eat Cheerios. But if I did, I probably would have spat my Cheerios out of my mouth in shock after I recently read a few reports on marketing automation. Here's why I was stunned: marketing automation is one of the most valuable tools the modern day marketer can employ and yet it's been adopted by less than 10 percent of companies.More

The next big marketing idea is already here
L.A. Biz
Remember how hot QR Codes, Foursquare, daily deals, and Like-gating were? Over the past decade or so, small business owners have witnessed the rise and fall of a variety of marketing tools, or heavily used them to promote their business. Then, just when they thought they had gotten the hang of the "next big thing," poof, it's suddenly as popular as a typewriter. More

Physics of marketing: Portals and branding
Huffington Post
From Star Wars, Star Trek and all the other science fiction movies you may have seen, you probably know that portals or wormholes are postulated pathways through the fabric of space-time so it can be traversed must faster. That's exciting because our nearest stellar neighbor, Proxima Centauri, is 4.24 light years away. It would take many lifetimes to travel to its orbiting planets unless there is a portal, or shortcut, through which humans might travel.More

The fate of Google+ for business marketing
By Emma Fitzpatrick
Google+ has often been the least favored and most neglected tool for social media marketers. Started in 2011, this was Google’s chance to create a thriving social network. However, while Google+ was able to quickly gain users, it was not able to truly engage them. The time spent on Google+ was minimal. Come 2013, Google began requiring users to sign up for Google+ to use Google products like YouTube and Gmail. As of now, that’s no longer true.More

How small businesses can improve their cyber security
Forbes
The threat of hackers and cyber-criminals is very real, for large companies and small businesses alike. That means that business owners must accept that a strong cyber-defense system is a must in the modern business world. The good news is that there are lots of security firms out there willing to help. "Don't waste one second considering hosting your own software on a server that you own," says Kevin Stecko, founder of 15-year-old online apparel shop 80sTees.com.More

Small business tech checkup: 5 things you need to upgrade
Forbes
Small companies are leading the U.S. job recovery, according to the Small Business Administration, with startups and small enterprises creating 7 million of the 10.9 million jobs added since the Great Recession. But a growing business also demands greater resources, particularly when it comes to technology. Knowing what to upgrade and how soon can confound business owners, leading some to mistakenly wait until a problem occurs before assessing the needs of the company, said Michelle Yuenger, manager of business applications at CenturyLink. More

Marketing a small business like a Hollywood blockbuster
Small Business Trends
Each year, the movie industry produces a line-up of blockbusters and then markets the heck out of them. The hype, in turn, draws the crowds. Now the infographic "Blockbuster Marketing: Lessons from Hollywood's Mega-Earners," created by Column Five for in marketing automation software company Marketo, explains in detail how movie marketers succeed.More