SPPA eNews
Aug. 14, 2015

Decatur luncheon is next week
The Promotional Products Association of the Mid-South (PPAMS) and the Sunbelt Promotional Products Association (SPPA) are teaming up to host a luncheon at JW Steakhouse in Decatur, Alabama, on Wednesday, August 19th. The lunch will feature presentations from Loren Richardson (alphabroder), Jason Beeker (Hit Promo), Julie Nordine Jacob (JNJ Marketing), Lew Pewitt (SanMar), and Amy Norwood (Crown Products/Vitronic). The five presenters will show off their newest and best-selling products and share proven selling tips and case studies. There is no charge for the first 30 distributors who register. For more information visit www.ppams.com or www.sunbeltppa.org (click on News & Events).

Click here to register: https://www.eventbrite.com/e/decatur-promo-lunch-tickets-16049592764.More

Harness the power of promotional products
Arizona Daily Star
How many pens do you use with the name of an Arizona business on it? According to Rieva Lesonsky, blogger for the DBA and CEO of GrowBiz Media, summer is a great time to take advantage of promotional items to spread the word about your small business. While pens are "evergreen," the popularity of other products changes. Make sure the product fits your audience and your brand. Selfie sticks could be perfect for a business that caters to teenagers, while engraved beer mugs would be a great giveaway for a beer distributor.More

Dealing with deposits for commercial tenants
By Dale Willerton and Jeff Grandfield
Although landlords often ask for security deposits on commercial leases, such deposits aren't legally required. In fact, you can often negotiate them. Unfortunately, too many tenants don't know that and willingly pay the deposit, without negotiating the amount or the terms. Your goal as a commercial tenant is to pay as little deposit as possible — no deposit at all is better. Alternatively, you will want your landlord to return your deposit to you when you renew your lease.More

How the physical web will change local marketing forever
Every so often a new technology sneaks up and changes the world before we can blink. Other times, we see a technology launch and we think to ourselves, "That's going to change life as we know it." Eddystone-URL a new beacon technology with the potential to impact everything from healthcare to entertainment, falls into the latter category. While few outside of the tech space know about Eddystone yet, it's only a matter of time before it becomes a household name. More

Yankees minor league team holds 'blue lives matter' promotion
Complex via MSN Sports
We want to believe that the Staten Island Yankees had the best intentions in mind when they decided to schedule a "Blue Lives Matter" promotion back in March. The idea was to give away "Blue Lives Matter" wristbands to everyone who attended a Yankees game against the Brooklyn Cyclones and to host the families of Detectives Wenjian Liu and Rafael Ramos, the New York City police officers who were killed while on duty back in December 2014.More

12 blog marketing ideas to increase your reach
Business 2 Community
Whether you're starting a blog from scratch or managing a long-standing blog with a solid base of readers, you and I are faced with the same fundamental problem. How do we as content marketers increase our reach and get more qualified audience members reading our blog content? Before blogs existed, news outlets had the same kinds of distribution challenges. Their solution in the real world was to find the stores and news stands where potential readers visited and made sure to sell copies of their newspaper or magazine there. More

The dangerous dozen: 12 marketing miscues by new companies
By Fred Berns
Why is that 50 percent of small businesses fail within their first five years? Insufficient capital is one reason behind that Small Business Administration statistic. Poor management plays a role, as does a lack of planning and a bad location. But misguided marketing may be the paramount problem. If your profits aren't what they could be, or should be, you could be messing up your marketing. You may be guilty of one or more of "the dangerous dozen."More

Want to spend on marketing? Make sure to answer these 3 questions 1st
Of all the decisions that entrepreneurs face, deciding when to start investing in marketing is one of the most difficult. If you ramp up your marketing spending too early in your lifecycle, you run the risk of burning cash with very little to show. On the other hand, if you wait too long to get serious about marketing you risk being eclipsed by the competition and never reach the scale you desire.More

How to find the best accountant for your small business
Business 2 Community
Anyone who has started a business knows that finding the right business partner takes a lot of time and energy. This person will be an integral part of your business, and your life, so you want to make sure they are capable of doing the job. If you had put that much care into finding a business partner, why would you not treat searching for an accountant with the same vigor? According to the Small Business Report by Wasp Barcode Technologies, an accountant is the most important professional to a small business, based on answers from 393 business owners and executives.More