SPPA eNews
Aug. 15, 2014

Seats still available for next week's Promo Lunch in Decatur, Alabama
SPPA
There are still some "free" seats left for area distributors to attend the SPPA Promo Lunch in Decatur, Alabama, on Wednesday, Aug. 20. The luncheon at JW Steakhouse will feature presentations from Crown Products, Lanco, Hit Promo and Vitronic. The supplier presenters will talk about their new and best-selling products, plus give case studies and selling tips. As always, there will be plenty of catalogs and samples for attendees.

Register here for the luncheon: https://www.eventbrite.com/e/decatur-promo-lunch-tickets-11736864277More

5 classic sales blunders and what you can learn from them
Inc.
What important is not whether you make mistakes (we all do that) but what you learn from the experience. Geoffrey James has been in and around sales teams for decades, been writing about sales for about 15 years and has been personally coached by dozens of the world's top sales trainers. Even so, sometimes he makes dumb mistakes. Here are a few of them.More

7 secrets of happy small business owners
The Huffington Post
Sure, Fortune 500 company CEOs have plenty of quotes on how to achieve success or enjoy life, but what about some real advice for all the regular people? You can feel happier amidst the herculean task of running your small business by making small and simple changes to your daily habits. Here are the top 7 secrets of happiness from everyday small business owners like yourself.More

Turn social images into T-shirts with this new iPhone app
PSFK
As capturing our lives on camera becomes the norm, people are seeking to do more with their pictures than simply upload them online. A new app called SeeMe turns your photos into fashion with by transforming them into one-of-a-kind T-shirts. It is ideal for a generation of happy snappers who use their cameras to document their daily lives. SeeMe is an artistic image sharing site with a global community of over a million members which aims to “bring creativity back into the real world”. More

Visuals and visual design in content marketing
Business 2 Community
Last month, we took a look at the importance of branding to successful content marketing. A part of that discussion was, as you’d expect, visual design. That makes sense, since visual design is typically the first thing most people think about when they think of branding. (Most people think of Apple’s logo, Coca Cola’s bottle or Tiffany’s blue boxes when talking about branding before Nordstrom’s incredible customer service.)More

How to use Pinterest to create traffic to your website
Search Engine People
Pinterest. The social media site that is excellent for generating great content and most importantly, driving traffic. Recent statistics show that Pinterest has a staggering 70 million users. This statistic alone demonstrates the huge exposure actively using the social media site could bring to your business. So why is it sometimes overlooked by businesses? More

Infographic: 5 best practices for B2B mobile commerce
MultiChannel Merchant
Over half of B2B customers are using smartphone to research products to purchase for their companies, it is imperative for B2B companies to invest in a mobile future in order to remain viable in the competitive digital environment. This infographic by Usablenet explores how mobile is impacting B2B brands.More

Is a crowdfunding business loan right for you?
Fox Business
Crowdfunding debt, a.k.a. peer-to-peer and social lending, is like traditional borrowing: a request for funds comes with the promise of repayment with interest over a specific term. But the former is done online, and the latter is not. Individuals use crowdfunding for personal loans, but our focus here is for business borrowing, which typically involve four crowds.More

7 reasons you need to be using social media as your customer service portal
Forbes
When most marketers and business owners think about the advantages of social media for their business, they think about attracting new customers to the business. Smart business owners and marketers focus on relationship building, either through regular content marketing or by having conversations with customers who are already familiar with the brand.More

Seats still available for next week's Promo Lunch in Decatur, Alabama
SPPA
There are still some "free" seats left for area distributors to attend the SPPA Promo Lunch in Decatur, Alabama, on Wednesday, Aug. 20. The luncheon at JW Steakhouse will feature presentations from Crown Products, Lanco, Hit Promo and Vitronic. More

Mets give fan Phillies promotional truck
ESPN
Mere seconds after New York Mets fan Steven Mitzmacher walked through the gate and got his truck, he realized the promotional giveaway had the logo of the team's hated division rival, the Philadelphia Phillies. "I looked down, and I said to my brother-in-law, 'What's this?'" Mitzmacher said.More

The $23,000 T-shirt: Teaching copyright in today's social media culture
PBS
How much is a T-shirt or a tweet worth? Two copyright cases, separated by nearly 30 years, should reinforce our need as educators to teach copyright as a practical matter as much as a conceptual one.More