SPPA eNews
Aug. 16, 2013

New suppliers being added for SPPA Fall Showcase
Suppliers are still signing up to exhibit at the SPPA Fall Showcase, with five more added in the past week. "We've sold 36 tables in Louisiana, 43 in Mississippi and 64 in Alabama. We expect these will be the biggest tabletop shows to come through the region," said Tim Hennessy, president of SPPA.

Distributors can register to attend the show for free at www.sunbeltppa.org, where an updated list of exhibitors is also available. More

Startup does more than print T-shirts
Argus Leader
A pricey piece of equipment has proven to be a worthwhile investment for a pair of Sioux Falls, S.D., entrepreneurs who have started what they call the state's first large-scale digital apparel-printing factory. Christopher Hamze and Parker Stewart said some people thought they were crazy buying a $100,000 Kornit digital print machine, but they believed in their business model.More

Showrooming: 2 companies, 2 opposite experiences
1 to1 Media
The concept of showrooming has become ingrained in customers' shopping habits. Since customers rarely leave their homes without their mobile phones, it's easy to research an item and make comparisons while still in the store. More

Top 5 apps small businesses must have
Business 2 Community
The power of an app is increasingly recognized globally. Billions of apps are downloaded, and the graph is estimated to rise monstrously in the coming few years. With the statistics proving the increase in app development, here are the top five necessary apps to get your small business rolling. More

What your company logo says about your brand
A truly great company logo becomes synonymous with its identity. Think about the McDonald's golden arches, Apple's apple, Coca-Cola's cursive typeface, Nike's swoosh and all the other iconic brand images that you remember. But what does a logo say about your company? More

Turning shipping labels into promotional tools
The best time to upsell is when you have a satisfied customer who is inclined to know more about your company or your products and is receptive to making another purchase. For many customers, the upsell moment comes at the time of purchase.More

Is Facebook advertising right for your business?
By Liz Murphy
After Facebook's flat IPO performance and concerns surrounding the social network giant's ability to profit from their expansive mobile user base, the company's recent second-quarter earnings report was a welcome surprise to investors and stakeholders. More

Top reasons why clients should use promotional product
Great Bend Tribune
Marketing people around the world are using various promotional products since a long time to increase the sales and branding of any product or service. In case you don't know the benefits of promotional product here are top reasons why you should use promotional products for your brand or services promotion. More

4 strategies for disaster recovery
In the aftermath of the 7.1 magnitude earthquake that hit San Francisco in 1989, 97 businesses and three public buildings were destroyed and 2,575 businesses were damaged. In addition to the extreme loss to businesses and a mass exodus of the labor pool, when Hurricane Katrina hit the Louisiana coast in 2005, it also caused a major interruption in the oil supply and exports of commodities.More

Screen printing mesh fabric: Nylon or polyester?
PrintWeek India
Like every other printing process where several parameters are to be critically controlled, screen printing, though a simpler process, also needs a strict check on various factors to achieve accurate results. This starts right from selecting a right mesh fabric, mesh size, frames, stretch pressure and many such variables depending upon the requirements of applications.More

A guide to Google Analytics for small businesses
By Mayur Kisani
Google Analytics is one of the most powerful tools for tracking traffic patterns on your website. What's more appealing about it is that, like many other Google offerings, it's free. Analytics was launched in August 2006, but it was not available to users until a year later. Since then, it has come a long way. The platform is now easy-to-use and even integrates with other Google platforms like AdWords and AdSense.More

Multichannel marketing key for reaching online shoppers
Practical eCommerce
Many e-commerce merchants are too reliant on Google organic search referrals. Some merchants depend on Google for 70 percent or more of their traffic. That was fine five years ago, since that was where most shoppers began their shopping search. Today, this is simply not the case.More