SPPA eNews
Aug. 22, 2014

Marketing guru, Steve Chandler, to speak at SPPA Fall Showcase
SPPA
Noted speaker and marketing expert Steve Chandler will be the featured speaker at the SPPA Fall Showcase in Louisiana, Mississippi and Alabama next month. Steve is a career marketing man with almost two decades of experience in strategic planning and brand development for local, regional and national brands. Throughout his career, Steve has immersed himself in the highly relevant digital marketing industry, which allows a continual fresh perspective and approach to branding

“Steve’s high energy and marketing knowledge will be a big hit with attendees,” says Loren Richardson, chairman of the SPPA professional development committee. “With access to one of the top marketing minds in the country, I’m sure our attendees will gain valuable insight on how they can market themselves and their businesses better.”

For more information on Steve Chander, visit www.chandlerthinks.com. For registration and information on the SPPA Fall Showcase visit www.sunbeltppa.org and click on “Trade Show.”More

Nordstrom, Target test Pinterest's merchandising potential
By Bianca Gibson
Pinterest can be a powerful tool when retailers use customer pins as a way to select the merchandise they carry. Is your store missing the mark on merchandise? Could your e-commerce site use a 70 percent increase in traffic? Let's take a closer look how big-name retailers Nordstrom and Target have used Pinterest's influence to transform their merchandising strategy.More

The 5 biggest small business marketing mistakes
The Huffington Post
Unless your business is marketing, it's often one of the biggest challenges in running your small business. Like many small businesses, it's tough to know how to effectively get your message out to your ideal customer. Regardless of your level of marketing expertise, you can follow this advice to avoid these five biggest small business marketing mistakes.More

The insanely lucrative uniforms of soccer
Fast Company Design
As the Premier League gets ready to kick off another season of soccer — Americans might understand it as the NFL of England — ESPN is exploring the economics of the uniforms (called kits) in its interactive, self-ascribed “parallax-athon,” More than a Shirt. Illustrated by Robb Harskamp and coordinated by ESPN Creative Director Neil Jamieson, the site lets you scroll and scroll...and scroll to explore the most valuable kits in the Premier League, which have been presented with a thickly extruded, borderline cartoonish look.More

CPSC recalls 242,500 children's water bottles
Promo Marketing
The Consumer Product Safety Commission (CPSC) recently announced the recall of 242,500 children's water bottles manufactured by Brita. According to the official recall notice, Brita received 35 reports of broken or cracked lids, though no injuries were reported. The CPSC noted that the broken lids could cause lacerations. The 15 oz., hard-sided bottles were available in four designs — Dora the Explorer, Hello Kitty, SpongeBob Square Pants and Teenage Mutant Ninja Turtles — and featured a fold-up straw with a built-in filter.More

Mini Ditkas: Da coach unveils kids' T-shirts
ESPN
On a warm, late, summer night, Peek Kids, a friendly children's boutique in the Bucktown neighborhood, was packed to capacity as a special visitor sat by the front window, hunched over a table with a pen in his hand. Natalie Merchant's "Carnival" played as children munched cookies and popcorn. Starting at 6 p.m. sharp, Mike Ditka arrived at the store, plopped down in a large brown leather chair and did the two things he does best: be Grandpa Ditka, Chicago's football ambassador, and push Ditka-related merchandise, in this case, $34 kids' T-shirts. More

Sales on mobile are booming, so it's time to think small screen first
Entrepreneur
As an entrepreneur, mobile can be one of the biggest ways to get in front of your phone-obsessed potential customers. However, business owners often make the mistake of not considering mobile users first, and send communications that have shrunken fonts, too much text and are simply not created with the small screen in mind. It’s time for the savviest of entrepreneurs to show the world how it’s done.More

5 work-from-home tips that apply to office life
Life Hacker
Most people don't get to work from home. Those that do find it can be a double-edged sword. More freedom means more responsibility, after all. Even if you don't work from home, here are some lessons learned from the other side that everyone can apply to their daily habits. More

Meet the new Threadless: Fast-growing T-shirt maker Ript Apparel
Crain's Chicago Business
Ript Apparel began in a Chrysler en route from Chicago to Bettendorf, Iowa, in the summer of 2009. Matt Ingleby, Paul Friemel and T.J. Mapes, friends since grade school, were making the three-hour trip home to visit their families and batting around ideas inspired by the rise of Groupon Inc. and other daily-deal sites. "By the time we got there, we were like, 'We should do this,' " Mr. Ingleby recalls. "The following Monday was our first meeting."More

Marketing guru, Steve Chandler, to speak at SPPA Fall Showcase
SPPA
Noted speaker and marketing expert Steve Chandler will be the featured speaker at the SPPA Fall Showcase in Louisiana, Mississippi and Alabama next month. Steve is a career marketing man with almost two decades of experience in strategic planning and brand development for local, regional and national brands. More

7 secrets of happy small business owners
The Huffington Post
Sure, Fortune 500 company CEOs have plenty of quotes on how to achieve success or enjoy life, but what about some real advice for all the regular people? You can feel happier amidst the herculean task of running your small business by making small and simple changes to your daily habits.More

Seats still available for next week's Promo Lunch in Decatur, Alabama
SPPA
There are still some "free" seats left for area distributors to attend the SPPA Promo Lunch in Decatur, Alabama, on Wednesday, Aug. 20. The luncheon at JW Steakhouse will feature presentations from Crown Products, Lanco, Hit Promo and Vitronic. More