SPPA eNews
Aug. 28, 2015

PPAI announces Expo East 2016 show dates
Promotional Products Association International, in partnership with Specialty Advertising Association of Greater New York and in cooperation with the Imprinted Sportswear Show, today announced Expo East 2016 show dates will be moved to March 16-19, 2016, in Atlantic City, New Jersey. The new show pattern will include an education day on Wednesday, March 16; and the show dates will shift to Thursday through Saturday, March 17-19. This must-attend trade show combines the very best in PPAI professional development, a PPAI Expo-style show floor experience and the decorated apparel industry's latest technologies and hottest trends presented by the Imprinted Sportswear Show — all in one place at one time.More

Which messages work best on Facebook?
By Linchi Kwok
The goal for businesses on Facebook is to get more likes, comments and shares for their messages because they want to be heard by as many users as possible. But not all Facebook messages are created equal. Some receive a lot of likes, comments and shares, but others only reach a few. Do you know what types of messages tend to get the most attention from Facebook users? Recently, I conducted three studies that may provide some insights to that question. More

How to start investing in social media marketing the right way
If you have a business, you need to be on social media — it really is that simple. A business without a social media presence is like a driver cruising down the street at night with no headlights. It's dangerous, and it significantly lowers the probability you'll end up where you want to be (and even if you do, it's going to take you a lot longer to get there). There’s no question that social media is a key factor to success in business these days. But how do you pay for it? More

Is marketing on Twitter worth the investment?
Huffington Post
The world of social media marketing seems to grow more diverse by the day, as new social platforms emerge and older social platforms add new functionality that makes them bigger and better or just harder to approach. There's no question that investing in a social media strategy can pay off, if done wisely, but choosing the right applications for that investment is the tricky part. More

3 reasons why social media is 1 of the most important marketing tools
Business 2 Community
Follow me on Instagram!" read the text. "Amber __ added you on Facebook!" said the notification. Years ago, those sentences would have been meaningless, but today, in our personal lives, social media has become a vital part of how we connect with others. The same is true for brands trying to market themselves on social media.More

4 tips on doing more with less in the workplace
By Betty Boyd
In the era of tighter budgets and fewer employees, leaders must make difficult — and often creative — decisions to get the job done. These decisions matter, and they will affect each member of the organization differently. The recent economic downturn, underemployment and other indicators have made it imperative that the workplace environment must change. Here are four areas that can be addressed when working with less.More

The biggest digital marketing mistakes entrepreneurs make
The success of digital marketing depends on a number of factors: understanding your marketing history, knowing what's being said about your brand, and meeting the needs of your consumers in a valuable way. Unfortunately, with all those factors, nascent entrepreneurs often make mistakes that hinder early growth. These can range from failing to plan effectively or measure results, to overlooking the entire mobile category. But that's not all. More

For small businesses, help with scheduling and tracking hourly workers
There are a lot of tools to help businesses manage the relationships they have with customers but not many for the relationship they have with employees. And that's a big pain point for small businesses — tracking and managing the schedules of hourly employees and making sure the business stays in compliance with labor laws. All of that creates a lot of paperwork for owners and pain for employees too, many of whom face an enormous amount of unpredictability in their lives, because their schedules are changeable and often last minute.More

Marketing: You're doing it all wrong
You know that feeling you have when you're considering a big purchase from a salesperson who's practically salivating at the prospect for the sale? It's as though you can actually see this person trying every way possible to get you to buy, and buy big, without any regard to what you want or need. That's exactly what you don't want your customers to feel like, and it's an important no-no to keep in mind when you're developing your next marketing pitch.More