SPPA eNews
Sep. 4, 2015

Last chance to pre-register for next week's fall showcase
Today is the final day to pre-register for next week's SPPA Fall Showcase in Louisiana, Mississippi and Alabama. Attendees will still be able to register at the door at all three shows.

The SPPA Fall Showcase features over 60 suppliers and a professional development seminar each morning. On Tuesday evening, there will be a kick-off party at the Belle of Baton Rouge sponsored by Distributor Central.More

Scare up sales with these 5 Halloween marketing tactics
Business 2 Community
Halloween is a $7 billion industry that continues to grow as more Americans than ever get in the season's spirit and fuel sales of everything from costumes and decorations to candy and haunted house tickets. Competition is fierce, so if you want to cash in on the spookiest holiday you'll need to launch a successful marketing campaign. Scare up sales with the following five Halloween marketing tactics.More

The golden rule for marketing on each social network
By Emma Fitzpatrick
Of course, there are social media marketing rules that apply across all networks, but each network truly has its own idiosyncrasies. Knowing what resonates on each social platform gives your brand power. Then, you can spend less time crafting posts and have them perform better than ever. Read on to discover the golden rule for marketing on each one of the top four social networks — Facebook, Twitter, Instagram and Pinterest.More

4 ways to streamline your marketing strategy
Marketers everywhere are expected to do much more with much less money in the marketing budget. When the coffers are full, anything goes. But when they are empty, marketers must be much wiser with how they spend the budget, to get the maximum effect from what they have. Streamlining is the process by which marketers employ simpler and faster methods to discover prospects and develop relationships with them through meaningful, customized content designed to convert these leads into customers and brand advocates. More

25 digital-marketing and social-media experts to follow on Twitter
Twitter is a great source of information. Every tweet is 140 characters or less, allowing you to quickly scan your feed and engage with the content that interests you. While this eliminates a lot of unnecessary noise, you still need to be following the right people if you want to be constantly flooded with great information. In no particular order, here are 25 digital marketing and social media experts to follow on Twitter. More

Marketing Clouds and Video: A relationship just beginning to bloom
Venture Beat
John Koetsier's recent report, "Marketing Clouds: How the best companies are winning via marketing technology," was full of great insights into where marketing clouds are headed. It also found that marketing cloud users have barely scratched the surface when it comes to video, revealing that only about 20 percent of the 1,500 marketers surveyed use the video marketing tools featured in their marketing cloud solutions.More

Do you want to shop where they analyze your eye movements?
By Peter Moloney
A new startup can analyze eye movements as customers browse in a store. Based on that, it triggers email offers to their mobile phones in real time. Wow. I hope that company lists customers on their website so I know where not to shop. Email promotions that personalize offers based on the interests of each individual customer will increase response rates. OK, but how do you know what offers will be most interesting to each customer? That's not so easy.More

When brands try to hard on social media
Lately I've had this feeling about social media marketing. The feeling is that most people hate being marketed to on social media. From what the research tells us, this statement is true. According to Forrester brands are taking advantage of social more than ever — 80 percent of the top 50 global brands actively post to the top five social media platforms, and their followings on those platforms has increased. But it turns out engagement is down over last year. More

Busting 5 myths about small-business lending
Like your mother and your high school history teacher likely told you over and over again, you can't believe everything you read on the Internet. With the growing accessibility of information freely available online, modern entrepreneurs in search of funding to grow their businesses have a huge leg up on generations past. Yet for every bit of accurate and genuinely helpful advice, there is an increasing prevalence of misinformation and myths surrounding the small business lending space. More