SPPA eNews
Sep. 12, 2014

Showdown Displays named one of the fastest growing private companies in America for the seventh time
Showdown Displays
Showdown Displays, a domestic manufacturer and supplier of portable trade show displays, signage and event marketing products, was recognized as one of this year’s fastest growing private companies in America by Inc. Magazine. This is Showdown’s seventh year receiving this recognition. “We are extremely honored to be named to this year’s Inc. 5000 list,” said John Bruellman, president of Showdown Displays. “I view it as a testament to the dedication of our employees. They are a tremendous group who are truly focused on delivering exceptional customer experiences.”More

Up to 190 years in prison for counterfeit sports jerseys
Philadelphia
The United States Attorney in Philadelphia recently filed an indictment charging a father and his son with illegally importing counterfeit sports jerseys from China and selling them in the United States. 62-year-old Neil Robinson of Bensalem and his 30-year-old son Shawn Robinson, who lives near Harrisburg, Pennsylvania, allegedly bought more than 8,500 counterfeit baseball, football, hockey and basketball jerseys from China between September 2007 and July 2014, providing photographs of licensed jerseys to their Chinese manufacturers to ensure that the bogus goods looked legit. More

US Postal Service cutting rates to win e-commerce business
The Denver Post
The U.S. Postal Service is aggressively slashing prices for its biggest e-commerce companies in time for the holidays, aiming to steal business from FedEx and United Parcel Service. Over loud protests from its rival delivery giants, the Postal Service won approval from its regulators in August to lower prices by as much as 58 percent on certain Priority Mail packages for customers shipping at least 50,000 parcels a year. More

If you see something, say something: Even with promo products
Promo Marketing
It’s a phrase seen in airports, train stations and other public transport areas, as well as in neighborhoods, parks, public buildings and schools. Law enforcement and security teams urge people to pay attention, help out and report suspicious activity. If you see something, say something: It’s a phrase that’s intended to alert and protect. Customer reviews serve a similar purpose, as consumers increasingly are prone to review products and services they purchase and, for many, these reviews have an impact on purchasing decisions.More

How to measure your social media strategy
By Mayur Kisani
Measuring the ROI from social media is a widely debated topic. Marketers around the world have their most important task set out for them: What are the benefits of their marketing efforts? Then arises the next question: Can the ROI from social media be measured? The answer is yes. But it's not always easy. Here are six fundamental points to consider. More

3 reasons promotional products work better than most online advertising
Promo Marketing
Promotional products cannot be blocked but online advertising can and is. In fact, the blocking of ads on websites is growing and, according to The Guardian, more than 150 million people now block online ads. Dale Denham is one of them. Denham uses AdBlock in Google Chrome and block ads on most websites he visits.More

Automate the retail supply chain: The big picture
Apparel
According to a recent e-Marketer study, the global B2C e-commerce market will reach more than $1.5 trillion dollars in 2014, and will exceed $2 trillion by 2018. While this surge in online retail has been a boon for the global economy, many retailers have struggled to meet the demand spurred by today’s connected consumer. E-commerce giants such as Amazon and eBay have created a culture and expectation of instant gratification by offering next-day (and in some cases same-day) delivery to keep customers satisfied.More

Secrets of successful small business owners
Forbes
The Silicon Valley approach for building companies has become the main strategy taught at many business schools. It goes like this: You create a prototype you can quickly test, preferably in the tech industry. You find a group of users and gain proof of concept. You raise capital and scale the business as rapidly as possible. You plan an exit strategy that may include going public or selling to an industry buyer. You shoot for a 10X return to investors. You make a lot of money.More

The 4 P's of global content marketing
Business 2 Community
Everyone who has studied marketing has been introduced to the 4 P’s of the Marketing Mix, which are Product, Promotion, Place and Price. These 4 P’s were presented by E. Jerome McCarthy, an American marketing professor and the author of the influential textbook Basic Marketing: A Managerial Approach. The 4 P’s have served as the cornerstone of modern marketing for the past century. In a nutshell, the 4 P’s are the core concepts for creating the right product at the right price in the right place with effective promotion. More

Showdown Displays named one of the fastest growing private companies in America for the seventh time
Showdown Displays
Showdown Displays, a domestic manufacturer and supplier of portable trade show displays, signage and event marketing products, was recognized as one of this year’s fastest growing private companies in America by Inc. Magazine.More

7 secrets of happy small business owners
The Huffington Post
Sure, Fortune 500 company CEOs have plenty of quotes on how to achieve success or enjoy life, but what about some real advice for all the regular people? You can feel happier amidst the herculean task of running your small business by making small and simple changes to your daily habits.More

Top 6 holiday retail and consumer trends
Chief Marketer
Along with the hustle and bustle of the holidays comes significant change in shopper behavior: Long-gone are the days where a simple Black Friday promotion could be the focus of your holiday efforts. Here are six retail and consumer trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season. More