SPPA eNews
Sep. 27, 2013

SPPA Leaders Attend Leadership Development Workshop

James DeBoer, on left, and Laura Beth Oliver, right, visit with Paul Bellantone, the president and CEO of PPAI

This week SPPA joined with the 27 other regional associations and the leadership of PPAI for the Leadership Development Workshop (LDW) in Grapevine, Texas. LDW is hosted by PPAI and the Regional Association Council (RAC). James DeBoer, SPPA board secretary; Laura Beth Oliver, SPPA board member; and Mark Farrar, SPPA executive director, joined over 200 others for a week of meetings, seminars, panel discussions, and networking opportunities.

LDW wraps up today with a Closing Celebration later this afternoon. For more information on RAC, visit www.regionalassociation.org. Follow the tweets from this years LDW at #RACLDW2013.


Time is running out to win the $500 SPPA prize package
SPPA is moving what has been known as the Spring Showcase to January. With the move will come a new brand for the show (since you can’t have a “Spring” Showcase in January). We need the help of our members to help us re-name and re-brand the show. “Our membership includes some of the most creative minds I know,” says Rosanne Stallworth with Crown Products, co-chair of the tradeshow committee. Send your suggestions for the new name and brand to mark@sunbeltppa.org or post them in our Facebook Group by Oct. 1st. If your suggestion is used you will win a prize package valued at $500. The package includes a 2014 membership in SPPA, a room at the host hotel during the show, dinner in Birmingham, and reserved VIP parking for the show. In the event that more than one person has the same suggestions, we will draw a winner. More

Jennifer McFadden joins Bag Makers as new communications director
Bag Makers
Bag Makers, Inc., the promotional product industry’s leading imprinted bag supplier, hired public relations professional Jennifer McFadden as its new communications director. She will be responsible for internal communications, materials development and copywriting, as well as marketing and public relations support. Jennifer brings nearly 15 years of strategic communications and brand marketing expertise to the position. Prior to joining Bag Makers, she was an account director with global public relations firm Weber Shandwick, where she managed award-winning integrated marketing communications campaigns for government agencies and financial services companies.More

ASI releases study proving power of promotional merchandise
Promotional Merchandise
The Advertising Specialty Institute (ASI) has released findings from global research proving that promotional products deliver commanding advertiser recall among an average of 82 percent of recipients in every international city surveyed. Study results show promo products are consistently popular and persistent, with most people owning about 10 items they generally keep for six months, a far longer time period than any other form of advertising.More

Getting online products to their new owners
The New York Times
Like many small-business owners, Hanna and Mark Lim gave little thought to fulfillment until they had no choice. For the husband-and-wife owners of Lollacup, a maker of specially designed sippy cups, the moment of truth came about 36 hours after a segment about their company was shown in April 2012 on “Shark Tank,” the ABC reality show. At the time, the Lims, parents of young daughters, were handling their own fulfillment — the packing and shipping of products ordered online — from their Pasadena, Calif., living room.More

Leverage your knowledge for local business
Customers of small businesses rely on knowledge. They come to business owners not only for their stellar products or solutions, but also for their knowledge and insight into their pain points. Promotional Consultant Today shares two ways that you can employ your unique brand of expertise to build your local reputation and secure a stout customer base.More

How retailers can use video for e-commerce
More than ever before, media-savvy consumers expect your company's e-commerce program to deliver online shopping experiences that feature engaging video content. But creating top quality videos and incorporating them into your multichannel commerce program is easier said than done. Though a well-executed video project can boost online sales and improve customer experiences, poorly made videos can drive consumers away from your products and negatively affect your e-commerce site.More

The 7 steps to effective telemarketing for CRM companies
Business 2 Community
Despite what B2B lead generation pundits are saying, telemarketing still plays an important role in the prospecting, generation, nurturing, and conversion of potential sales leads. This is because such a direct marketing tool can provide positive results in the shortest possible time. The only issue, so far, that makes CRM companies doubt its effectiveness deals mostly with the methodology used by B2B telemarketers. With the multitude of sales strategies being used, it can be a confusing process. More

ASI releases study proving power of promotional merchandise
Promotional Merchandise
The Advertising Specialty Institute (ASI) has released findings from global research proving that promotional products deliver commanding advertiser recall among an average of 82 percent of recipients in every international city surveyed.More

Check your alignment
Only eight percent of B2B companies say they have tight alignment between sales and marketing says a 2011 Forrester Research report. That means that 92 percent of organizations have a marketing and sales alignment problem.More

Retailers that ignore, discourage showrooming 'short-sighted'
The average shopper age between 16 and 24 will wait in line at a checkout for just six minutes before giving up and leaving, according to previous research by omnichannel retail experts Omnico.More

Holiday retail sales forecasted to rise 4.5 percent
Consulting firm Deloitte is predicting 2013 holiday retail sales will increase year-over-year by 4.5 percent, an improvement over 2012, as retailers are likely to continue strong discounts to lure customers into stores. Despite economic headwinds, total holiday sales from November into January are likely to reach at least $963 billion, according to Deloitte's forecast. More

The top 7 social media marketing trends that will dominate 2014
With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources. And as we move into the latter-half of 2013, it’s important to look ahead to where social networking is going, and how we can get on board.More

Why mobile search marketing is more important than you think
The Business Journals
By the time the ball drops in Times Square this New Year’s Eve, there will be more mobile devices on the planet than people. Crazy, right? While the average person has their smartphone within reach 22 hours a day, there are still a fair amount of small business owners that are just now figuring out their mobile marketing strategy. Some are even wondering if they should pursue one. To be blunt, these days “yes” is the only answer to the question, “Do you have a mobile marketing strategy?”More

12 things you need to do now to get your SEM holiday campaigns ready
Search Engine Watch
Q4 happens at the same time every year – yet, somehow people are always surprised when it arrives! Often November rolls around and businesses haven't even started thinking about how to navigate the holiday season. Regardless of your product or service offering, you should start planning for Q4 right now. More