SPPA eNews
Nov. 8, 2013

9 ecommerce lessons from NFL online shops
Practical Ecommerce
The National Football League, its teams, and its licensees collectively sell more than $2 billion per year in merchandise, including shirts, hats, key chains and golf tees just to name a few products. To produce that sort of revenue it is clear that NFL teams know something about retail sales conversion and NFL team sites can offer some positive examples for other online sellers. The NFL benefits from good brand recognition and enjoys many very loyal customers who seek out almost any item emblazoned with their team’s logo. The league teams also do some nice things with their online stores to encourage salesMore

How to create compelling ecommerce content
Practical Ecommerce
There are two ways to approach creating content that will support your social media, merchandising, and promotional activities: (a) Manage the process in house with the staff you have, or (b) Outsource contract content creation to professional writers or agencies. Both approaches have pros and cons. You may not have a qualified writer on staff to compose interesting posts and content. But your staff is likely to have the subject matter expertise that an outside writer or agency may not.More

New postal union leader promises more aggressive defense of 'public postal service'
The Washington Post
At some point soon, someone might need to remind Mark Dimondstein that he asked for this. Taking over as president of the American Postal Workers Union (APWU) during a time when the U.S. Postal Service is a financial wreck doesn’t sound like fun. He’ll be installed as president of the nation’s largest postal union, with almost 200,000 members, on Nov. 12 after winning an upset election last month.More

Is your small business being spoiled rotten?
Business 2 Community
It’s not uncommon to see business owners who “raise” irresponsible companies. Such entrepreneurs may have a grand vision or the work experience to find success, yet lack financial discipline or are simply too proud to see the warning signs of failure . For this reason, they don’t see the flaws in their managerial approach until it’s far too late. Ask yourself; are you raising an upstanding, respectable business? Or are you spoiling your business rotten? More

When logos go wrong
Sports On Earth
Designing a team logo should be easy, shouldn't it? Draw the animal, historical tough guy, profession or object that represents the team. Add a letter or symbol to represent the region: a D for Detroit, an arch for St. Louis, a star for Texas or sunny colors for Florida. Frame it in a circle, cap or football shape, and it's ready to be printed on a million pennants and T-shirts. Yet somehow, logos go wrong. Very wrong.More

9 ecommerce lessons from NFL online shops
Practical Ecommerce
The National Football League, its teams, and its licensees collectively sell more than $2 billion per year in merchandise, including shirts, hats, key chains and golf tees just to name a few products. To produce that sort of revenue it is clear that NFL teams know something about retail sales conversion and NFL team sites can offer some positive examples for other online sellers.More

The lowly promotional T-shirt gets a philanthropic lift
Marketing Pilgrim
The T-shirt. It’s a basic staple that went from practical undergarment to fashion statement in under fifty years. We tie-dye them, rip them, fill them with glitter and studs. We mass produce them with funny images and hand paint them like works of art. You can buy one for $3 at Walmart or fork over several thousand dollars for a simple, plain, couture shirt.More

The lowly promotional T-shirt gets a philanthropic lift
Marketing Pilgrim
The T-shirt. It’s a basic staple that went from practical undergarment to fashion statement in under fifty years. We tie-dye them, rip them, fill them with glitter and studs. We mass produce them with funny images and hand paint them like works of art. You can buy one for $3 at Walmart or fork over several thousand dollars for a simple, plain, couture shirt.More

Factory orders up 1.7 percent in September
PPAI
Factory orders climbed in September by 1.7 percent compared to the previous month, according to The U.S. Commerce Department. This report follows 0.1 and 2.8 percent contractions in August and July, respectively. Durable goods orders, defined as goods expected to last three years or more, climbed 3.8 percent in September. Non-durable goods — paper, food, etc. — dipped 0.2 percent.More

Promo products 101
ASI Central
When college students tell you you’ve done something right, you want to share it with the world. That’s how ASI felt when they heard from Babson College students who recently dipped a toe into the promotional products industry through a unique initiative spear-headed by ASI’s education department. ASI and Babson College worked together to help instructor-led student groups spend about $3,000 in seed money to buy, imprint and sell promotional products. As part of their immersion into the business world, these budding entrepreneurs were granted access to ASI’s ESP®, where they could source and order products from our suppliers. By using ESP and reputable ASI member companies, students told us they felt confident they were selling quality products.More

US manufacturing gains at fastest pace in 2 years
The New York Times
American manufacturing expanded in October at its fastest pace in years despite a partial federal shutdown for part of the month, according to one industry report. But a separate reading cast doubt on the strength of growth in factory activity. The Institute for Supply Management said that its index of national factory activity rose to 56.4 in October, its best showing since April 2011.More