SPPA eNews
Dec. 12, 2014

New webinar series coming in 2015
Beginning next year, SPPA will be offering a new monthly webinar series on the last Wednesday of each month. The Webinar Wednesday series will be seminars that members can watch at their desk or in their conference rooms with a different topic and speaker each month.

The first Webinar Wednesday will be on Jan. 28, 2015 with guest speaker Catherine Graham, the CEO of commonsku and president of RIGHTSLEEVE. Her session will teach some easy-to-implement tools to help with organization and the managing of day-to-day challenges and interruptions. Attendees will learn how to take back control of their day by learning strategies around prioritization and time management.

Each month’s webinar will be from 11:30am – 12:30pm central time and will help members earn their TAS, CAS, or MAS designation. SPPA members can register online at www.SPPAJanWebinar.eventbrite.comMore

SPPA members can attend ASI Orlando for free
Members of SPPA are entitled to FREE admission to the 2015 ASI Show Orlando for both exhibit days, Jan. 5-6 — that’s a value of $199. Trade shows are an important venue to have meaningful conversations with current and new suppliers, while discovering products to meet clients’ needs and break into new markets. Plus, if you attend and turn in a SPPA voucher at registration, SPPA will receive a $25 voucher. Click here to register for FREE using promo code VT11740.More

The who, what, when, where and why of tradeshow planning
Trade Show News Network
The prospect of planning for a trade show can seem like a daunting task. After all, overlooking the smallest thing may result in a day-of calamity that affects the viability of your lead generation efforts and compromises the impact you intend to have on the audience — not exactly the impression you're aiming to make.More

Former 'Sopranos' star creates sports-themed covers for water bottles
CBS New York
One day, Joe Gannascoli was walking around his home and took a gander at his water cooler. That’s when the entrepreneur and sports fan inside of him came together for a terrific idea. “Very simply, I looked at my water bottle in my house,” the former “The Sopranos” star said. “And I said, not that it’s ugly, but it would be a great spot to put a logo of the Giants, Yankees or the Rangers, depending on the season and what’s going on.” So Gannascoli went to the Internet to see if anybody had beaten him to the idea. More

Protect mobile in-store payments from relay attacks
One of the hot mobile technologies these days is mobile in-store payments. The idea is simple and appealing — instead of carrying around credit cards, customers can pay in a store by simply holding their smartphones near payment terminals. Mobile payments got a huge boost in the United States with September's launch of Apple Pay. While mobile payments have been growing steadily in the past year, Apple's announcement is likely to legitimize the use of smartphones for in-store payments, especially in the United States. Mobile payments have already gained broad adoption in many areas of Africa and Asia, and are spreading in Europe.More

Pantone names 'Marsala' color of the year for 2015
Pantone has revealed its Color of the Year for 2015: PANTONE® 18-1438 Marsala, an earthy wine red. It follows PANTONE 18-3224 Radiant Orchid, the 2014 color of the year. Pantone’s color of the year selection is based on a number of influences, including the entertainment industry and films that are in production, traveling art collections, hot new artists, popular travel destinations and other socioeconomic conditions. The company says influences may also stem from technology, availability of new textures and effects that impact color, and even upcoming sports events that capture worldwide attention.More

Thinking about a mobile website? 3 types exist, but only 1 is worthwhile
By Randall Craig
f you use the Web on a mobile device, do you ever get frustrated by a site that forces you to pinch-and-zoom to read the content? Or a mobile website that seems to hide what you think is key information — like the street address and phone number? If your organization is considering a new website, you likely already know that the site must be mobile-friendly. In developer-speak, this means that the site must be developed using responsive design — the site must be usable no matter what device is knocking at the Web server's door. No pinch-and-zoom. Unfortunately, not all responsive design is the same.More

Denver-based Zen Magnets fights for survival in federal recall trial
The Denver Post
Denver-based Zen Magnets is in a fight for survival as its long-running battle with federal safety regulators comes to a head. A trial before an administrative law judge began over a proposed recall of Zen's magnetic balls issued by the U.S. Consumer Product Safety Commission. Zen Magnets founder and owner Shihan Qusays the future of his company hinges on the outcome of the recall trial and a related case in which he is fighting a new CPSC rule that bans the sale of magnetic balls.More

6 reasons not to ignore Pinterest
If you’re not gaga over cooking, home decor, or crafts, then you’re probably personally not drawn to Pinterest. If your job involves social media — and who’s doesn’t these days? — you shouldn’t let the social media site slip off your radar. Precise figures are hard to come by, but Pinterest’s number of monthly active users in the U.S. is around 53 million, according to Ahalogy survey data cited by Forbes.More

Year-end tips to increase sales now
Promo Marketing
While some may be slacking off this time of year, savvy promotional products sales professionals know that it's not too late to bring in year-end sales. Here are five things you can do now to maximize your sales and income.More