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SPPA gets back to the future
Finally, the future is here! Well, at least according to legendary Hollywood writers (directors) Robert Zemeckis and Bob Gale who co-wrote the 1989 American science fiction comedy adventure Back to the Future II. The second installment of the Back to the Future trilogy shows us a 2015 full of inspiring products such as hover boards, 3-D billboard advertisements, and ovens that turn tiny dehydrated foods (complete with tiny branded promotional packaging) into full sized mouthwatering pizzas. Without all these great innovations and promotional product placements there’s no way 1989's version of 2015 could look so bright. With that in mind the Sunbelt Promotional Product Association invites all our supplier, supplier rep, and distributor members to embrace the future of days past 6 p.m. — 9 p.m. Tuesday, Jan. 27, 2015, at this year's welcome party for THE Show of the South. So slip on our automatic self-tying sneakers and dance the night away at the Hilton Birmingham to the retro sounds of 80's cover band the M-80's as SPPA THE Show of the South gets Back to the Future.

Complete information on THE Show of the South, including a link to register for the show, seminars, and party, can be found online at
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Suppliers: Register now for 2015 Promo Luncheons
Suppliers can register online for the 2015 SPPA Promo Luncheons, which are scheduled in six different cities this year. The popular format give each participating supplier a table to show their lines and 20 minutes to give a presentation during the luncheon. Distributors can attend the events for free because the cost of the lunch is underwritten by the participating suppliers and SPPA.

At their planning meeting last month, the SPPA Board made several changes to the 2015 schedule:
  • Instead of a luncheon in Montgomery, we are doing a new one in Jackson, Mississippi, on March 18. That is the day before the Geiger show in Jackson.
  • Since Louisiana has been so successful for us, we are adding a new luncheon in Shreveport. This is in addition to the ones in New Orleans and Lafayette.
  • After the highly successful luncheon in Pensacola last year, we are making it a tabletop show on Oct. 21.
Only five supplier spots are available at each luncheon are reserved on a first come first serve basis. Suppliers, click here to guarantee your spot at one of our Promo Luncheons:

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Date Event Location
Jan. 27-28 THE Show of the South Birmingham, Alabama
Jan. 28 Webinar Wednesday — the last Wednesday of each month
March 18 Jackson Promo Lunch Jackson, Mississippi
April 22 New Orleans Promo Lunch New Orleans
May 20 Mobile Promo Lunch Mobile, Alabama
June 17 Shreveport Promo Lunch Shreveport, Louisiana
July 15 Lafayette Promo Lunch Lafayette, Louisiana
Aug. 19 Decatur Promo Lunch Decatur, Alabama
Sept. 9 Louisiana Fall Showcase Baton Rouge, Louisiana
Sept. 10 Mississippi Fall Showcase Jackson, Mississippi
Sept. 11 Alabama Fall Showcase Birmingham, Alabama
Oct. 21 Holiday Showcase Pensacola Beach, Florida

For more information on these SPPA events, go to


ASI survey: Promotional products are effective, budget friendly
Ground Report
The world of advertising is constantly evolving and new forms of digital advertising are always popping up on the internet. Choosing any form of advertising can be a daunting task for the modern business owner, especially if they're inclined to use traditional methods like promotional pens or calendars. These entrepreneurs don't have to worry about that anymore because a recent study by the ASI reveals that promotional products are still a viable method of advertising.
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Check out this incredible promotion Japanese Apple Stores are having
Apple products are a pretty huge deal in Japan and Japanese Apple Stores also have one of the coolest sales promotion ideas we've ever heard of: Lucky Bags. As Japanese Apple blog Macotakara documents, Japanese Apple Stores are selling Lucky Bags for $300 each this year that are each filled with assorted Apple products that include things as valuable as an 11-inch MacBook Air.
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Social media changes to keep in mind for 2015
By Mayur Kisani
Social media is continuously evolving and rapidly changing. For example, 2014 saw Facebook's controversial changes to its algorithm, which reduced the organic reach of business pages. As 2015 approaches, marketers need to be ready with more personalized and, of course, quality content that is also in tune with the way users will consume content. Here are some trends to keep in mind.
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Colorado city residents go orange with free Broncos signs
Craig Daily Press
People in Craig, Colorado, are ready to show their spirit as the Denver Broncos enter the divisional round of the playoffs with a game against the Indianapolis Colts thanks to team banners provided courtesy of 9News and King Soopers and City Market locations around the state. The signs — a popular piece of swag among all Broncos fans — have been even more sought-after than last year's promotional giveaways when the team made it to the postseason.
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Team says it will stop sales of shirts with disputed logo
The Associated Press via Washington Times
A company that produced T-shirts for the Oakland Athletics with a logo created by a teenager will stop making and selling the attire in a gesture of goodwill, said the team. Oakland A's spokesman Ken Pries said the team spoke to 16-year-old Ryan Frigo and explained that the manufacturer, Majestic Athletic, found the trademark for the term "stOAKed" had been abandoned.
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Easy ways to do more with your content marketing
Business 2 Community
There's a world of difference between having content and actually getting good use out of your content. Maybe you're in a position where your small business has invested in content production and distribution, but you feel like you're not getting as much out of it as you're putting in. Maybe you're getting frustrated, and desperately need to see things amped up and taken to the next level. Not only is that possible, but it's attainable without breaking the bank or devoting all your time to content marketing.
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7 questions to shape the risk process
By Dr. David Hillson
Anyone facing a risky and important decision or project will need to answer seven basic questions. In fact, we could shape the risk management process around asking and answering them. If we do, then the risk process will become intuitive and natural, easy to follow, and less bureaucratic or forced. The seven basic questions are as follows, together with the related step in the risk process.
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Colby Horton, Vice President of Publishing, 469.420.2601
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