|This message contains images. If you don't see images, click here to view.|
Advertise in this news brief.
||End-Buyer Show Informational Webinar
||Shreveport Promo Lunch
||Lafayette Promo Lunch
||Decatur Promo Lunch
||Louisiana Fall Showcase
||Baton Rouge, Louisiana
||Mississippi Fall Showcase
||Alabama Fall Showcase
||Pensacola Beach, Florida
For more information on these SPPA events, go to www.sunbeltppa.org.
Twitter's got it right: Why CFOs can oversee marketing
Much has been said and written in the marketing industry about Twitter's decision to have its CFO Anthony Noto, an alumnus of noted Wall Street firm Goldman Sachs, oversee the company's marketing organization.
Bottom line: How can a left-brain numbers guy oversee a right-brain, creative marketing organization?
The truth is that how marketing is managed in 2015 is very different from how it was managed even 15 or 20 years ago.
| Share this article:
Verizon-AOL deal ushers in a new era of advertising
By Scott Rosenblum
The last 10 years have brought about massive change in the advertising world. Who would have thought we'd go from "Mad Men" drawing up campaigns on poster board to techies devising systems that bid that same advertising out to thousands of advertisers and place the ad in milliseconds? The idea of programmatic advertising would have sounded crazy 30, 20 or even 10 years ago. However, within the next five years, advertisers will be able to target exactly who they want at the exact place and time they want with an ad they just won the right to place.
5 creative ways to fund your small business
When Mike Shapiro quit his job as a corporate lawyer to launch a group of community news web sites in 2008, he relied on savings he'd frugally socked away for years. "I wasn't an Armani suit guy at my firm," says Shapiro, CEO and publisher of TAPInto.net, a five-employee franchise chain, based in New Providence, New Jersey, that now has 37 locations.
But self-funding the business turned out to be stressful. During the first two and a half years, he poured about $250,000 into his startup, taking no salary while he and his family lived on their savings.
Newest metric for retailers: Social media followers?
Michael Kors shares plunged 24 percent on the day the company reported a 5.8 percent decline in same-store sales and provided sharply disappointing guidance. But the fashion company also presented some good news.
"The ongoing strength of Michael Kors brand is also illustrated in the growth of followers across social media sites worldwide," Kors CEO John Idol said on the company's earnings call.
Missed an issue of The SPPA eNews? Click here to visit The SPPA eNews archive page.
Capitalize on social media with big data analytics
Social media promises to accelerate innovation, drive cost savings and strengthen brands through mass collaboration. Companies across every industry are using it to hype new products and services, and also monitor what people are saying about their brand. And yet, most struggle to measure the true value of social media engagement and few have the big data analytic capabilities in place to deliver insights on how these activities impact the bottom line.
5 time-tested marketing strategies for building a million-dollar business
Successful marketing does not have to be complicated. While it may be intimidating, marketing offers a number of fun challenges to position your business in a way that demonstrates exceptional value to customers and outshines competitors. Whether you are a budding or seasoned entrepreneur, the following tactics — done right — will help you along your journey as you build your first, or next, million-dollar business.
The essentials of email marketing for small business
Email marketing is the process of emailing to a database of customers or potential customers for the purpose of soliciting business, brand awareness or building loyalty and trust. It can typically take the form of a newsletter, promotion or educational sequence. Often these emails are heavily branded and focus on obtaining clicks through to a particular landing page or website.
5 ways to use data to inform your social media marketing strategy
As illustrated recently, being data focused can help support your intuition as a marketer and ensure your efforts are reaping results for your business. The same logic applies to your social media presence as data can highlight what's working and what isn't on each channel you're active on.
These tips will by no means be an exhaustive list; rather, they will point you towards a host of free tools and techniques that will allow you to begin experimenting with data in your social media marketing efforts.
Entrepreneurs raising the next generation of chief executives
New York Times
Perhaps the most compelling family business narrative has long been about passing on an enterprise to the next generation. But with small business start-ups proliferating, and frequently growing in step with the children of company founders, it is not just the enterprise but the spirit of enterprise — the desire to create a new one — that is being passed on to the next generation.
7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063