Brand Packaging Packaging is arguably a brand’s most important marketing vehicle. Packages directly impact purchase decisions at shelf, influence satisfaction and usage in the home — and they serve as the embodiment of the brand across all media, from advertising to social media. Yet while marketers regularly benchmark product performance and track the impact and wear-out of their advertising, very few apply a similar discipline to the timing of their packaging decisions. Instead, pack changes are typically reactionary.READ MORE
Packaging World The idea was to arrive at a container format that could differentiate, elevate, and refresh the line. So Walgreens asked the Studio One Eleven Division of Berlin Packaging to create a rigid container option. The package design team came up with a container format that combines convenience of consumer use with shelf appeal and merchandising advantages, such as secure stackability.READ MORE
Packaging Europe India’s largest producer of mustard oil is to differentiate its products from others in the market following the installation of the first ever Sidel complete PET bottling line for edible oil in the South East Asia Pacific region. The Sidel line, including a Combi system, is producing bottles for B L Agro Oils, a company which has recognized the advantages that PET brings as a packaging material in terms of brand differentiation, customer experience, performance and sustainability.READ MORE
PFFC The Active and Intelligent Packaging Industry Association has launched AIPIA CONNECT, an on-line service that allows brand owners with projects involving active and intelligent packaging to post these anonymously on the association website.READ MORE
Plastics News Milacron Holdings Corp. has announced that its Uniloy business and Consolidated Container Co. have partnered to develop a new, lower-weight family of milk jugs, in gallons, half-gallon and other sizes: Dura-Lite. Other attributes of the Dura-Lite include improved strength, consumer appeal and compatibility with the supply chain.READ MORE
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Greener Package The results of European Bioplastics’ annual market data update, presented at the 10th European Bioplastics Conference in Berlin, have confirmed the positive growth trend of the global bioplastics industry. "The market is predicted to grow by more than 350 percent in the mid-term," said François de Bie, Chairman of European Bioplastics. Packaging remains the single largest field of application for bioplastics, with almost 70 percent percent of the total bioplastics market. “The data illustrates an important trend to make packaging more resource efficient, which is driven by a growing consumer demand for products with a reduced environmental impact,” explained de Bie.READ MORE
Schedule a Water Utilization Study Reducing water consumption not only saves money, it reduces equipment corrosion, eliminates process dilution, and reduces leakage to atmosphere. Let us audit your plant’s media, flush water, and leak rate to find opportunities to optimize your water usage.
Packaging World To accommodate its unique snack products, KOOEE! has created its patent-pending "RIP>PEEL>MIX" pouch, an innovative “double-compartment” pouch pack. Because the packaging prevents moisture transferring between the two sets of ingredients, shelf life of this preservative-free product can be improved to 12 months. The preformed, recloseable zipper pouches are not gas-packed. The consumer-convenient, scored tear strip is positioned laterally on the pouch. To open, the consumer simply rips the scored tear strip, peels open the inner pouch seal divider that separates the jerky from the trail mix, and shakes to mix the product components together for snacking.READ MORE
Packaging News EcoCortec said it is the only bubble film in Europe produced with Nano-VpCI technology, providing a unique combination of cushioning and multimetal corrosion protection. This flexible packaging material combines volatile corrosion inhibitors with cushioning packaging bubbles to provide protection for most sensitive or delicate components.READ MORE
PFFC Amcor has shared its expertise with U.K. charity ColaLife to create a packaging solution that enables life-saving medicine to reach remote villages in Africa. ColaLife co-founder Simon Berry says: "One in ten children die before their fifth birthday from simple preventable causes like dehydration from diarrhea. Until now, relatively basic life-saving re-hydration medicines have not been readily available or affordable in Africa’s remotest villages."READ MORE
Packaging Digest Wolfgang Puck Coffee is walking the talk when it comes to sustainable packaging. The brand has announced it is switching to recyclable single-serve coffee pods to reduce the number of used pods going to landfill. The recyclable EcoCup pods, from Mother Parkers Tea & Coffee, are designed for use with Keurig K-Cup coffee machines.READ MORE
Quality doctor blades and end-seals In addition to being a manufacturer of quality metal, composite, and plastic doctor blades, Allison Systems now offers OEM and custom design chamber end seals.
Plastics Today It’s a staple in the workplace and synonymous with people gathering together to discuss last night’s season finale of the latest show. And now the water cooler is getting a green makeover with its new collapsible packaging design to improve collection efforts for recycling. It’s highly likely that if you have a water cooler in your house or workplace, it’s a large PET dispenser bottle which is much lighter than traditional glass versions, which weigh close to 20 kg in their five-gallon versions. A regular multi-trip PET dispenser bottle — when it sits on a dispensing unit that has a refrigeration system incorporated into it — weighs around 650 g by contrast.READ MORE
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