TTDA Today
Oct. 23, 2013

Is the value of value losing its value?
Modern Tire Dealer
Is the value of value losing its value? Of course, the value of value varies from customer to customer. Everyone is different, and most everyone values things differently. Where the customer places value is where we should place the value. So often in our business, customers don't understand the value of a tire and how it impacts the overall performance of a vehicle. This is where we add value.More

Debt ceiling agreement offers 'slight possibility' of tax reform
Rubber News
Congressional action to end the government shutdown and avert debt ceiling default is disappointing as a vehicle for tax reform, but may offer future hope, according to Roy Littlefield, executive vice president of the Tire Industry Association. "There is no 'grand deal' for tax reform and entitlement reform," said Littlefield in an Oct. 17 legislative update to the TIA Board of Directors. "But it appears to us there is a slight possibility for some expedited consideration of tax reform."More

Finding the holy grail of marketing: True loyalty
The problem with most loyalty programs is that they don't build loyalty in the true sense of the word. Instead, they encourage buying one more products as opposed to asking people for support, advocacy and the Holy Grail of loyalty — trust.More

Yet another competitor arises
Tire Business
In the not so distant past the arch nemesis of small independent tire dealerships was the so-called "big box" store segment — including retailers such as Sears, Costco and Wal-Mart. Today, after the most recent recession that throttled the auto industry and shrank the car makers' franchise networks, auto dealerships are looking for every opportunity to recapture lost sales. That means taking a bigger bite out of the tire and auto maintenance aftermarket.More

5 reasons every employer should have job descriptions
D. Albert Brannen
No state or federal law requires job descriptions. However, job descriptions can be helpful tools for employers for both practical and legal reasons. If you do not have accurate and up-to-date job descriptions in place for all of your employees, you should get them as soon as practical. The following article will outline five of the many ways in which job descriptions can benefit employers.More

4 simple ways to make mobile customers happy
Modern Tire Dealer
Q: What's the first thing that tire and wheel dealers should keep in mind when trying to make mobile customers happy?More

Consumer groups demand quick end to government shutdown
Rubber News
A coalition of consumer groups has sent an open letter to all members of Congress, urging a quick end to the ongoing government shutdown for the sake of public safety.More

Have a life outside your business
Are your weekends your own? If you returned to work Monday feeling more ragged than refreshed, you don't really own your downtime — and that's a problem.More

New oil change invoice requirements for shops
Tire Review
Your customer invoices might have to list the engine oil type, brand and other related information, according to a new recommendation by the U.S. Commerce Department's National Institute of Standards and Technology and the National Conference of Weights and Measures. These recommendations became effective July 1 for states that approve, and are outlined in a section known as the Uniform Regulation for the Method of Sale of Commodities. But, it is still not clear how these recommendations will be enforced. More

Avoid these '6 deadly sins'
Norfolk Daily News
Regardless of what business you're in, you're in the marketing business first. Unfortunately, most small business owners never received the memo that explained that, in addition to actually running their businesses, they have to be "master marketers," too. Most people start a business because they love, love, love their craft. But loving their craft doesn't always equate to loving marketing and sales.More

How to start and stick with a retread program
One prevalent frustration in the commercial tire industry is that many owner-operators remain suspicious of retreads. As a consequence, they lack a coherent used tire program — and experts say they simply are throwing money away.More

Explaining Obamacare to small employers already providing health insurance
Bloomberg Businessweek
Q: My small company (under 50 full-timers) already provides health insurance for our employees. Now that the annual open enrollment period is coming up, is there anything special we need to do for Obamacare or to help our employees with the transition?More