Pet Industry Briefs
Apr. 10, 2012

Why consumer confidence deserves much less attention
Retail Customer Experience
To say things have changed since 1967 is an understatement. Much of the technology we take for granted today was merely science fiction then. National economies, once bounded and distinct from one another are now inextricably connected and mutually reliant causing economic reverberations to travel at light speed from one continent to another. Companies performed with the long-term in mind and employment within them could be life-long. The world was a very different place. All this begs the question, why are we still relying on the anachronistic Consumer Confidence Index, developed 45 years ago, as our primary gauge of consumer sentiment and predictor of consumptive behavior?More

6 reasons why social media will boost your sales in 2012
Social media is a rapidly developing and powerful marketing tool any business can utilize in 2012. However, in order to use social media to your advantage it is important to understand how the various networks function and how their proper use will help you. Here are some of the key examples of how social media can be used to help you boost your sales in 2012.More

Life isn't fair: How to fight a raw deal
There is no such thing as "fair." This is loser's language — and like most other versions of sour grapes, it is a great indicator that you got outplayed. It's time to take complaining about "fairness" off your list of options.More

California groomer licensing bill amended
Amendments to legislation that would establish a licensing mandate for pet groomers in California have been put forward. Among the changes are establishment of a Pet Grooming Council which would be charged with overseeing administration of the new law. A licensing process headed up by the Veterinary Medical Board in the introduced version of the bill would be replaced with a certificate program to be run by the new Pet Grooming Council. Numerous other amendments would tailor the law to a certification for groomers rather than the original licensing standards.More

Extralabel cephalosporin ban goes into effect
Veterinary Practice News
The federal prohibition on extralabel uses of the cephalosporin class of antimicrobial drugs in major species of food-producing animals went into effect yesterday, the U.S. Food and Drug Administration has reported. The FDA order prohibits extralabel uses of all cephalosporins.More

Diamond Naturals dog food variety recalled
The Associated Press via CBS News
Diamond Pet Foods is voluntarily recalling its Diamond Naturals Lamb Meal & Rice dry dog food because it may be contaminated with salmonella. A statement from the company said no illnesses have been reported and no other Diamond products are affected.More

Pet insurance a smart idea
The Miami Herald
Dr. Patty Khuly writes, "I'm decidedly in the pro-pet insurance camp. It's been working well for horse owners for decades and is popular in Europe. Fewer than 5 percent of U.S. pet owners have gotten onboard, but the market is growing along with the cost of veterinary care."More

Pet ownership tips for apartment dwellers
The Athens News
Owning a pet in an apartment can be a significantly different experience from owning a pet in a house. To avoid an unfortunate situation in which both pet and pet owner struggle to adapt, prospective pet owners should consider the following tips before adding a four-legged roommate to their apartment dynamic.More