Pet Industry Briefs
Aug. 26, 2014

From grooming to boarding: Pet services industry sees growth
Across the country, we love our pets. And we're willing to spend a lot of money on them — especially when we leave town on vacation. How much money?More

PetSmart acquires Pet360
Pet Product News
David Lenhardt, PetSmart's president and CEO, is quick to acknowledge that online sales make up a small part of his chain's annual sales revenue, but he's convinced change is on the horizon. "We expect [online sales] to become a more relevant source of revenue in the future," Lenhardt said. So much so that the Phoenix-based chain of 1,352 stores announced it has acquired Pet360, a Plymouth Meeting, Pennsylvania, online network made up of more than nine of the top pet websites, with more than 12 million monthly visitors.More

The importance of momentum in marketing
By Randall Craig
What is the difference between a successful marketing campaign and an unsuccessful one? ROI is certainly the standard answer, but it is also completely insufficient. A single marketing campaign is not much different than a car going uphill, battling gravity with a driver giving a single pump of the gas pedal. Let off the gas, and it will eventually slow down, stop and then start rolling downhill. Likewise, the inertia of the market — competitive noise, client disinterest and short-term memories — can only be overcome with more than a single pump of marketing energy.More

Pampered pooches dig up massive growth for pet services industry
Smart Company
Dog walking, pet boarding and animal grooming services were among the fastest growing local industries in Australia during the first half of 2014, according to online business marketplace Oneflare. Oneflare analyzed job requests from more than 40,000 Australian service providers using its site and found Australia is a nation of pet pamperers.More

Become a contributing writer
In an effort to enhance the overall content of the WPA Pet Industry Briefs, we'd like to include peer-written articles in future editions. As a member of WPA, your knowledge of the industry lends itself to unprecedented expertise. And we're hoping you'll share this expertise with your peers through well-written commentary. Because of the digital format, there's no word or graphical limit. Our group of talented editors can help with final edits. If you're interested in participating, please contact Ronnie Richard to discuss logistics.More

VCA buys Camp Bow Wow
Pet Product News
As the pet industry maintains its robustness and retains a nearly recession-proof Teflon shield, players from within and without the industry continue to jockey to scoop up valuable pet industry properties. VCA Inc., a nationwide network of more than 600 animal hospitals headquartered in Los Angeles, is one of the latest examples, as it has revealed that it has purchased Camp Bow Wow, a Broomfield, Colorad-based franchisor of dog daycare and overnight boarding centers, for an undisclosed amount.More

Consumer tips for selecting pet insurance
Insurance Journal
"Pet insurance plans may not make sense for every pet owner, but given that emergency or catastrophic veterinary bills can cost thousands of dollars, it is worthwhile for consumers to consider and evaluate these products," said Ken Kobylowski, New Jersey Department of Banking and Insurance commissioner.More

Handling negative feedback on social media
By Mayur Kisani
Social media has become one of the most important and relevant forms of marketing, advertising and brand communication. For years, companies have had ways communicate to their audiences — newspapers, radio, TV — but now they have a way to listen to their audiences via the same channel. Social media is a dialogue, not a monologue. It's a platform where customers can give feedback — some of which will be negative. So how do you, as a business/brand, handle negative feedback and complaints?More